BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	104 310	-0.3%	3.0%	0.3	27 218 182	-1.5%	3.5%	0.3	-10.2%
MoM	412 232	-20.9%	2.7%	-0.1	112 037 618	-20.3%	3.4%	-0.1	-18.0%
YTD	1 089 982	-68.9%	2.8%	-3.3	293 778 262	-56.7%	3.4%	-2.4	-32.6%
MAT	7 429 134	-50.5%	4.0%	-2.6	1 635 443 564	-38.7%	4.1%	-2	-17.9%
DEXALGIN
WoW	15 223	-4.9%	0.3%	0	8 065 358	-7.2%	1.1%	0	-4.7%
MoM	60 185	-30.1%	0.3%	-0.1	33 026 896	-27.6%	1.1%	-0.3	-12.8%
YTD	169 824	-65.4%	0.4%	-0.4	91 306 067	-53.3%	1.2%	-0.9	-25.5%
MAT	1 264 318	-36.4%	0.5%	-0.2	582 333 516	-24.1%	1.5%	-0.5	-11.3%
ESPUMISAN (ADULTS)
WoW	52 377	-4.5%	42.1%	3.2	33 144 512	-4.7%	51.3%	2.9	-11.8%
MoM	202 093	-11.2%	38.5%	-1	128 123 690	-13.1%	48.2%	-2.3	-8.8%
YTD	513 658	-59.0%	39.3%	-21.4	329 036 077	-46.1%	49.5%	-17.4	-36.7%
MAT	3 544 340	-35.3%	48.6%	-15.4	1 927 142 734	-25.1%	55.1%	-14.1	-14.8%
ESPUMISAN BABY
WoW	20 497	-3.7%	28.7%	0.3	15 897 129	-3.6%	45.1%	0.2	-4.7%
MoM	80 707	-9.9%	29.3%	-0.3	63 130 353	-9.6%	46.6%	-0.1	-8.9%
YTD	202 958	-44.2%	29.3%	-10.4	158 388 062	-26.6%	46.4%	-7.8	-24.4%
MAT	1 265 523	-24.1%	34.8%	-6	848 062 394	-13.6%	48.7%	-6.6	-11.0%
FASTUM
WoW	13 863	-4.9%	0.8%	0	8 348 757	-4.9%	2.2%	0	-6.3%
MoM	53 314	-21.9%	0.8%	-0.1	32 316 268	-23.0%	2.2%	-0.4	-9.2%
YTD	143 646	-51.0%	0.9%	-0.6	87 621 008	-38.0%	2.4%	-0.7	-19.0%
MAT	890 785	-35.4%	1.0%	-0.4	492 666 271	-23.7%	2.3%	-0.7	-5.7%
IODOMARIN
WoW	68 558	-7.8%	22.8%	0.3	12 869 800	-7.9%	9.3%	0	-9.0%
MoM	263 479	2.2%	22.3%	1.5	49 430 699	3.6%	9.0%	1	-4.5%
YTD	634 488	-20.4%	21.8%	0.4	118 416 838	-22.1%	8.6%	-0.6	-21.9%
MAT	3 131 235	-8.3%	20.6%	-0.7	606 453 504	-5.4%	8.9%	-0.6	-5.3%
LIOTON
WoW	15 114	-1.4%	1.6%	0	19 149 212	-2.4%	4.0%	0	-3.4%
MoM	65 231	8.9%	1.8%	0.2	81 963 965	10.6%	4.7%	0.7	-5.6%
YTD	149 097	-55.1%	1.7%	-1	186 719 269	-39.8%	4.3%	-1	-27.8%
MAT	1 068 774	-38.8%	2.0%	-0.8	1 184 044 955	-20.7%	4.4%	-1.3	-14.5%
MEZYM
WoW	214 916	1.7%	19.7%	0.7	33 836 370	0.9%	13.4%	0.6	-1.7%
MoM	800 140	-20.3%	19.4%	-0.2	126 219 061	-19.0%	13.0%	-0.4	-19.5%
YTD	2 127 478	-60.2%	19.4%	-11.6	333 480 921	-58.2%	13.2%	-9.2	-36.4%
MAT	14 134 789	-36.2%	22.8%	-7.2	2 180 129 343	-31.0%	16.1%	-6.1	-16.2%
MIG 400
WoW	109 969	-1.6%	2.4%	0.1	12 845 134	1.2%	1.7%	0.1	-4.7%
MoM	394 153	-20.0%	2.1%	-0.2	46 693 631	-25.9%	1.6%	-0.3	-12.8%
YTD	1 055 829	-49.5%	2.2%	-1.1	129 003 131	-46.8%	1.7%	-0.9	-25.5%
MAT	7 360 513	-29.9%	3.0%	-0.8	880 839 257	-26.0%	2.3%	-0.8	-11.3%
PROSTAMOL
WoW	20 640	-5.4%	13.0%	0.3	30 895 072	-6.3%	14.6%	0.3	-7.5%
MoM	80 544	-12.7%	12.9%	-0.9	122 384 313	-11.5%	14.6%	-1	-6.3%
YTD	205 938	-57.2%	13.3%	-9.7	310 709 642	-52.7%	15.0%	-9.5	-26.1%
MAT	1 270 923	-41.2%	16.0%	-8.3	1 819 169 760	-34.8%	17.1%	-8.9	-10.7%
RESPERO MYRTOL
WoW	21 370	-12.2%	6.8%	-0.1	12 154 898	-12.9%	8.0%	-0.2	-11.4%
MoM	94 189	-9.2%	7.0%	-0.2	54 780 622	-6.8%	8.4%	-0.1	-6.3%
YTD	232 008	-43.7%	7.1%	-3.1	133 172 118	-28.2%	8.3%	-1.6	-18.8%
MAT	1 121 140	1.4%	7.6%	0.5	571 269 793	13.3%	8.1%	0.9	-4.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	1 089 982	-68.9%	2.8%	-3.3	293 778 262	-56.7%	3.4%	-2.4	-32.6%
DEXALGIN	169 824	-65.4%	0.4%	-0.4	91 306 067	-53.3%	1.2%	-0.9	-25.5%
ESPUMISAN (ADULTS)	513 658	-59.0%	39.3%	-21.4	329 036 077	-46.1%	49.5%	-17.4	-36.7%
ESPUMISAN BABY	202 958	-44.2%	29.3%	-10.4	158 388 062	-26.6%	46.4%	-7.8	-24.4%
FASTUM	143 646	-51.0%	0.9%	-0.6	87 621 008	-38.0%	2.4%	-0.7	-19.0%
IODOMARIN	634 488	-20.4%	21.8%	0.4	118 416 838	-22.1%	8.6%	-0.6	-21.9%
LIOTON	149 097	-55.1%	1.7%	-1	186 719 269	-39.8%	4.3%	-1	-27.8%
MEZYM	2 127 478	-60.2%	19.4%	-11.6	333 480 921	-58.2%	13.2%	-9.2	-36.4%
MIG 400	1 055 829	-49.5%	2.2%	-1.1	129 003 131	-46.8%	1.7%	-0.9	-25.5%
PROSTAMOL	205 938	-57.2%	13.3%	-9.7	310 709 642	-52.7%	15.0%	-9.5	-26.1%
RESPERO MYRTOL	232 008	-43.7%	7.1%	-3.1	133 172 118	-28.2%	8.3%	-1.6	-18.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	7 429 134	-50.5%	4.0%	-2.6	1 635 443 564	-38.7%	4.1%	-2	-17.9%
DEXALGIN	1 264 318	-36.4%	0.5%	-0.2	582 333 516	-24.1%	1.5%	-0.5	-11.3%
ESPUMISAN (ADULTS)	3 544 340	-35.3%	48.6%	-15.4	1 927 142 734	-25.1%	55.1%	-14.1	-14.8%
ESPUMISAN BABY	1 265 523	-24.1%	34.8%	-6	848 062 394	-13.6%	48.7%	-6.6	-11.0%
FASTUM	890 785	-35.4%	1.0%	-0.4	492 666 271	-23.7%	2.3%	-0.7	-5.7%
IODOMARIN	3 131 235	-8.3%	20.6%	-0.7	606 453 504	-5.4%	8.9%	-0.6	-5.3%
LIOTON	1 068 774	-38.8%	2.0%	-0.8	1 184 044 955	-20.7%	4.4%	-1.3	-14.5%
MEZYM	14 134 789	-36.2%	22.8%	-7.2	2 180 129 343	-31.0%	16.1%	-6.1	-16.2%
MIG 400	7 360 513	-29.9%	3.0%	-0.8	880 839 257	-26.0%	2.3%	-0.8	-11.3%
PROSTAMOL	1 270 923	-41.2%	16.0%	-8.3	1 819 169 760	-34.8%	17.1%	-8.9	-10.7%
RESPERO MYRTOL	1 121 140	1.4%	7.6%	0.5	571 269 793	13.3%	8.1%	0.9	-4.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	104 310	-0.3%	3.0%	0.3	27 218 182	-1.5%	3.5%	0.3	-10.2%
DEXALGIN	15 223	-4.9%	0.3%	0	8 065 358	-7.2%	1.1%	0	-4.7%
ESPUMISAN (ADULTS)	52 377	-4.5%	42.1%	3.2	33 144 512	-4.7%	51.3%	2.9	-11.8%
ESPUMISAN BABY	20 497	-3.7%	28.7%	0.3	15 897 129	-3.6%	45.1%	0.2	-4.7%
FASTUM	13 863	-4.9%	0.8%	0	8 348 757	-4.9%	2.2%	0	-6.3%
IODOMARIN	68 558	-7.8%	22.8%	0.3	12 869 800	-7.9%	9.3%	0	-9.0%
LIOTON	15 114	-1.4%	1.6%	0	19 149 212	-2.4%	4.0%	0	-3.4%
MEZYM	214 916	1.7%	19.7%	0.7	33 836 370	0.9%	13.4%	0.6	-1.7%
MIG 400	109 969	-1.6%	2.4%	0.1	12 845 134	1.2%	1.7%	0.1	-4.7%
PROSTAMOL	20 640	-5.4%	13.0%	0.3	30 895 072	-6.3%	14.6%	0.3	-7.5%
RESPERO MYRTOL	21 370	-12.2%	6.8%	-0.1	12 154 898	-12.9%	8.0%	-0.2	-11.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	412 232	-20.9%	2.7%	-0.1	112 037 618	-20.3%	3.4%	-0.1	-18.0%
DEXALGIN	60 185	-30.1%	0.3%	-0.1	33 026 896	-27.6%	1.1%	-0.3	-12.8%
ESPUMISAN (ADULTS)	202 093	-11.2%	38.5%	-1	128 123 690	-13.1%	48.2%	-2.3	-8.8%
ESPUMISAN BABY	80 707	-9.9%	29.3%	-0.3	63 130 353	-9.6%	46.6%	-0.1	-8.9%
FASTUM	53 314	-21.9%	0.8%	-0.1	32 316 268	-23.0%	2.2%	-0.4	-9.2%
IODOMARIN	263 479	2.2%	22.3%	1.5	49 430 699	3.6%	9.0%	1	-4.5%
LIOTON	65 231	8.9%	1.8%	0.2	81 963 965	10.6%	4.7%	0.7	-5.6%
MEZYM	800 140	-20.3%	19.4%	-0.2	126 219 061	-19.0%	13.0%	-0.4	-19.5%
MIG 400	394 153	-20.0%	2.1%	-0.2	46 693 631	-25.9%	1.6%	-0.3	-12.8%
PROSTAMOL	80 544	-12.7%	12.9%	-0.9	122 384 313	-11.5%	14.6%	-1	-6.3%
RESPERO MYRTOL	94 189	-9.2%	7.0%	-0.2	54 780 622	-6.8%	8.4%	-0.1	-6.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца